Social media is crowded. All of your competitors are on there trying to reach your customers before you do. It makes sense that a great content strategy would help you get ahead by providing your customers with content they enjoy. A great place to start is with a content management system to help you deliver your content to your audience quickly and conveniently. There are loads out there so do your research and find one that fits your current business needs. We’ve set out to give you the insight you need to develop a great content plan for your business in 2019.
Create unique content
Some of your competitors may be great and producing strong content, instead of copying them, we suggest finding a way to provide unique value to your customers to that you can stand out from your competitors and encourage your audience to become engaged followers and brand advocates. Your blog content is supposed to spark curiosity about your product or services so share them on social media. Some of the best blog content types out there to achieve this are lists, curated content, weekly round-ups, how-to articles, news posts, and case studies. Attract new visitors to your social channels by building a community of likeminded people who are interested in your niche.
Share in real time
Your audience is made up of real people. Try to find out what makes them tick and what content they are enjoy outside of social media. For example, your audience might enjoy football and attending rugby matches, tailor your content to let them know that you understand them. By learning about who your audience are, you can start to create real-time contextual content to attract your readers’ attention.
The majority of audiences engage better with graphical data representations. Infographics combine statistics, facts, and insights with graphics to make it easy for your audience to understand. These can be time consuming to make but to save time, you can simply combine a simple image with a stat to have a similar impact.
Social media is exactly that, social. Show them the human side of your business with behind the scenes shots of your team so that they know you’re not just a computer screen. Over time your audience will come to understand that behind your online persona is a team of interesting people who work hard to provide personalised service to them.
Use Data and Analytics
Gone are the days when marketing was guess work and gut feelings. Now data can drive your decision making to ensure you’re not wasting money on content that wont work. Facebook and Google Analytics both provide great data and insights to help guide your content by tracking conversions and interactions with individual content types. If something didn’t work last time, it probably won’t work this time either.
We have found that applying these ideas to your content will earn you better results and we hope you use this information to start creating interesting and engaging content on your social media channels. If you have any other interesting ideas on this subject, feel free to send us a message on social media.